Pay-Per-Click Advertising (PPC)
Search Engine Marketing (SEM) is internet marketing intended to
bring traffic from a search portal to another site. SEM includes
Search
Engine Optimization (SEO), and Pay per Click Advertising (PPC).
Search engines represent a very unique medium, in that it allows you to target
an interested audience. The goal of SEM is to increase the levels of
high-quality targeted traffic to a web site.
Pay per Click Advertising is an extremely targeted form of paid
internet advertising. It involves the management of keyword-targeted
advertising campaigns, not only on search engines,
but also on ad content networks. The goal is to profitably increase the amount of
targeted traffic.
In PPC Campaigns, keyword terms are bid on by the advertiser. When a user
searches for a term, these ‘sponsored listings’, will appear at the very top and
right-hand side of the page. The advertiser is only charged if the user clicks
on the advertisement.
1 Start with a conversation
We take a look at your current site, your rankings and those of your competitors,
and if possible statistics vis-à-vis the number of visitors to your site.
2 Setup Proposal with Quote
We provide you with a proposal detailing projections and a recommended budget for
the online campaign. In addition we submit a quote for our services. If
approved, we’ll commence with the project.
3 Key word strategy
This step involves doing keyword research and creating a seed list of all the
keywords which are relevant to the industry in which you work. We also look at
the keywords your competitors are using, and any other terms which have the
potential to be searched for. After your input and approval we create the final
keyword list.
4 Set bid prices
We research market prices and set bids on selected keywords.
5 Develop ads
We create the various ads.
6 Launch campaign
The campaign goes live and you should be able to see your ads running.
7 Daily monitoring and performance analysis
We perform daily monitoring of the campaign to adjust keyword bids, improve ads,
assess click- through rates, and any other amendments as we see fit to optimise
performance. We submit various reports to you so that you can assess your ROI.
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