Search Engine Optimisation
Search Engine Marketing (SEM) is internet marketing intended to
bring traffic from a search portal to another site. SEM includes Search
Engine Optimization (SEO), and
Pay per Click Advertising (PPC).
Search engines represent a very unique medium, in that it allows you to target
an interested audience. The goal of SEM is to increase the levels of
high-quality targeted traffic to a web site.
The function of SEO is to improve a web site’s position within the
‘organic’ search results for specific terms, and in this way increase
the amount of traffic to the site. The higher the position (ranking) on the
search engine results page, the more people will visit your site.
It’s a process which involves making modifications to your site, such as editing
its HTML coding and revising the site’s content and layout. The process is
long-term, and overnight success is extremely rare.
1 Site analysis
We take a look at your current site, your rankings and those of your competitors.
2 Setup Proposal with Quote
We provide you with a proposal detailing a plan of action and a quote.
3 Key word strategy
The keyword strategy involves researching keywords relevant to the industry in
which you work, the keywords your competitors are using, and any other search
terms which we deem vital.
4 Site design & structure
This step involves revisiting your site design and structure, and how we could
improve this for improved crawlability.
5 Optimising web page elements
We look at all the web page elements of your current site, and see how these could be improved.
6 Content
One of the most important elements of SEO is having quality content.
We review the content on your site and provide suggestions on mapping search
terms to content and keyword density while still keeping content user friendly
and optimal for search engines.
7 Linking strategies
We do a link analysis of your site, and review anchor text, link
building and any other linking strategies.
8 Monitor
As SEO is a long-term process, we have to measure performance in the site’s ranking results.
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