Website Owner's Manual - The secret to a successful Website by Paul Boag

The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a Website in place and keep it running with a minimum of trouble.

Using clever illustrations, easy-to-follow lists and diagrams, and other friendly touches, Boag's Website Owner's Manual helps readers form a vision for their site, guides them through the process of selecting a web design agency, and gives just enough background to help them make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques.

Using Website Owner's Manual, readers master the vocabulary and concepts they need to discuss how a Website dovetails with the needs of a business. This book will help them work confidently with the designers and developers building and maintaining a site so they can concentrate on what your Website needs to do.

What's inside:

  • Secrets to a successful Website
  • Defining roles and evaluating goals
  • Planning and measuring your success
  • Page design and branding
  • Layout challenges
  • Creating killer content
  • User testing
  • Content management systems
  • Web design best practices
  • Domains and hosting
  • Website promotion explained
  • Techniques for engaging visitors

Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.

Reviewer's comments:

“The Website owner's manual: the secret to a successful Website by Paul Boag is a great book and one I highly recommend to any Website owner as a design and planning tool for your website to go from concept to continued Website ownership.”

—Jeff Gedgaud, AssociatedContent.com

“I think that Paul nailed the niche and has positioned the book well for the intended audience...It strikes me as a book to read from cover to cover, but also as one to keep handy - during the development process especially.”
—Patrick O'Keefe, owner of iFroggy Network

“Author Paul Boag is clearly a veteran of many Website development projects and his experience shows in his advice. Throughout the book his advice is grounded in the real world and is practical.”
—David Salahi, owner of Artistic Web Design, a full-service web design/development studio

“Website Owner's Manual is a valuable resource that benefits from the experience and insight of a veteran Web designer, and clearly presents guidelines that site managers can follow for maximising the odds of successful site design, implementation, and maintenance.”
—Michael J. Ross, Web Developer, Slashdot Contributor

“Paul Boag's book provides a jargon-free overview of the basic concepts...Essential reading for marketers, IT managers, business owners and others who need to get a site in place and keep it running.”
—.NET Magazine, October 2009